In April, 2007 UPECO Company has become a full member of ECR-RUS partnership which unites leaders of producing companies and the largest Russian and world networks. ECR-RUS is a non-commercial organization, created for inculcation of the methods of Efficient Consumer Response. The aim of the organization is the optimization of business processes on the basis of joint efforts of producers and retailers for minimizing material costs and outlays of time in the process of goods’ delivery, for efficient management of goods’ assortment and improvement of servicing quality with orientation to consumers’ needs. Together with UPECO such biggest international corporations as Coca-Cola, Nestle, Unilever, WimmBillDann, Wrigley, etc. are members of ECR-RUS.
Thus UPECO Company made one more step towards consumers.