From May, 17 a federal TV advertising Gardex TM campaign started! Gardex TM conducts a national advertising campaign on Russian TV for the first time in the last 5 years!
New video reels are being broadcasted on eight central channels of Russian TV: “Pervyi”(“The First”), “Russia”, STS, REN TV, TV- 3, DTV, “Channel 5” and “Zvezda” (“The Star”) and on special channels: “Discovery”, “Animals”, “Mother and Kid”. TV viewers will have the opportunity to enjoy watching exciting and amusing reels for a month and a half – from May, 17 to July, 4, 2010. 

“Gardex TM advertising campaign on TV has become a logical continuation of advertising and enlightening Internet campaign during which effective and dependable remedies against mites were shown, - Natalia Podporina, group brand-manager of Gardex TM and OBLIO TM, said. – Mosquitoes are not as dangerous as mites, but after-effects of their bites are unbearable tortures for many people: itch, chafe, reddening of skin may ruin the most pleasant reminiscences about summer rest!” 

High quality and effective Gardex remedies will help to make alfresco rest gorgeous and active, free of intrusive mosquitoes and mites! It’s the main idea of two new advertising reels based on comical situations – those who do not know about Gardex have to stay at home instead of the alfresco rest! Here is the plot of one of the reels – a fisher is afraid of mosquitoes and mites and as a result he stays at home and imitates fishing there: against the backdrop of photo wallpaper showing a picturesque landscape, to the sounds of audio tape with birdsong, piping of frogs, the sound of dragon-flies’ flight, etc. Another fisher uses Gardex TM products and so enjoys an alfresco fishing! 

Gardex TM reels excite a sincere smile and are easily memorized. It is high summer! Enjoy outdoor rest with Gardex TM! 

Be nearer to the Nature and farther away from mosquitoes!