17 largest cities of Russia, including Moscow, are going to see a well-loved commercial about fairy defending birds Gardex. “Pervyi”, “Domashniy”, “Pyatnitsa”, STS, TNT* - these and other TV channels are going to work on the brand reinforcement from the middle of May to the end of June.

During a new season, opinion leaders such as presenters Sergey Agapkin and Svetlana Permyakova will campaign for new consumers of Gardex. In TV programme “O samom glavnom” (“About the most crucial”) they will tell us about the importance of protection from ticks, midges and mosquitoes and, of course, they will remind the audience about high quality of Gardex products.

On channel “Karusel” Gardex birds will flutter out to the screen, presignifying “Spokoinoy nochi, malyshi” (“Good night, kids”), a favourite programme of mothers and their kids. For this audience we have prepared a special limited edition commercial – tender, kind, full of love and care. Advertising campaign will last for 2 months – May and June.

And weather presenters on NTV are going to remind about mosquito protection ahead of warm weekends: who else can do this so gracefully and at a good time? Only they can.

Taking our advertising campaign to a whole new level, we have also perfected creative input of the commercial. This year it ends with a claim of brand superiority, as there is no better evidence of products' success than a choice of millions of consumers.

*Choosing of a channel for broadcasting depends on TV viewing rates in each city