04.09.2007

The Path to UPECO: from distributors to perspective business owners

The article about UPECO is added to the Publications section of the Press-Center. It is published in the September issue of Sales Business journal.

How Russian business started, how the first marketing research in hard 1990s were conducted, how leader brands were created, how Russian consumption culture was formed and many other things you may learn from “a retrospective” interview with UPECO’s development director Valentin Korzhov.
Read the article “ Insects’ Death: How RAPTOR’s Producer Did Business on Mosquitoes” at the Publications section.