September 13, 2007 Vladislav Hitrov, marketing director of UPECO Company, and the other experts of household chemical goods’ market: Katerina Krayeva, Director General of RCC GROUP, and Sergey Bolshakov, Executive Director of APPIC BH (Producers of Perfumery, Cosmetics and Household Chemical Goods’ Association) took part in the live program “In Focus” on RBC-TV Channel.

The experts discussed the problems and tendencies of domestic and Western companies’ development in the conditions of growing competition. Today the share of international corporations is more than a half of household chemical goods’ produce. But despite the fact that the consumption culture is not developed enough in our country and that sales volumes of Russian products leave much to be desired, Vladislav Hitrov, marketing director of UPECO Company, using as examples UPECO’s brands, persuaded the viewers that the future of Russian companies is quite bright.

To acquaint yourself with addresses of Vladislav Hitrov and other experts on household chemical goods see videotape recording of “In Focus” program at RBC-TV Internet site. 

http://www.rbctv.ru/archive/index.shtml?prog=focus