September 13-15 UPECO Company took part in XVII Moscow International Festival of Advertising – RED APPLE 2007. This year that festival, one of the most large – scale and important events of advertising industry in our country, was held in the framework of I World Advertising Forum under the aegis of Moscow Government. 

At the festival UPECO Company represented a new creative strategy of Gardex brand promotion and trade mark impedimenta of the brand developed in cooperation with Taivas Moscow communications agency. Gardex brand was nominated in two competitive programs: “The Trade Mark Style” and “The Integrated Advertising”.
Over three days the competent jury consisting of experts from Russia, Finland, Czechia, Ukraine, India, China and the U.S.A. and headed by an advertising world guru Mark Tatssel, creative director of Leo Burnett Worldwide, chose best works in each of the nominations. 

September 15 the summing up took place. Embodiment of mission, character, spirit, in short, positioning of the Gardex trade mark in the advertising campaign of 2007 was acknowledged one of the best in the “Trade Mark Style” competitive program. Only 48 out of 170 works presented in this nomination were included into the short – list of the best works. Gardex was one of them! 

We congratulate Gardex brand – group!