An author’s article of UPECO Company’s marketing director Vladislav Hitrov is added to Press Center’s Publications Section. The article named “Flitter Like a Butterfly, Sting Like a Bee, or Success Formula in Unequal Straight Fight with Transnational Companies” is published in December issue of The Marketing. Management. journal. 

“There are quite a lot of domestic companies at the Russian market that being comparatively small and having modest advertising budgets successfully compete for buyers with the “sharks” of world’s business. Our company is among these domestic companies. In recent years our company managed to grow by swifter rates than the market as a whole”, marketing director of UPECO Company notes. 

How did we achieve it? Answering this question Vladislav Hitrov formulated eight main rules which our company follows in its activities, reaching new heights again and again. 

You can read the full version of the article in the Publications Section.