The author’s “Esoteric Business” article by Valentin Korzhov, development director of UPECO Company, published in January issue of Industriya Reklamy journal is placed in Press Center’s Publications Section. 

“The advertising market and Russian business influence each other greatly. Regular interaction of clients and agencies, on one hand, improves the quality of services and, on the other hand, shows the drawbacks in the industry”, Korzhov notes. For example, the relations of modern media agencies with customers, the article’s author thinks, resemble “the situation when two silhouettes bent late at night over Buratino, asked him to bury several coins and say: “kreks, feks, peks”, and promised that tomorrow a money tree will appear.” 

Being guided by the experience of UPECO Company’s cooperation with different participants of advertising market (media, creative staff, design and research) Valentin Korzhov analyzed topical problems of the industry and explained why the success of advertising campaigns is very often a mystic factor. 

You can find the full version of the article in the Publications Section.