On the basis of 2007 results our brands – RAPTOR and Gardex - are recognized leaders of the domestic insecticides’ and repellents’ market.
The marker share of RAPTOR, an absolute leader at the insecticides’ market, rose in 2007 to 27,5% (Nielsen’s data, May – August, 2007). According to expert judgement, in 2007 the total volume of insecticides’ market made up 150 million dollars, and the increase was 15% in comparison with 2006.
The Gardex brand strengthened its leading positions further and got 30% of the repellents’ market. In 2007 total volume of the market made up 35 million dollars, - it is 20% more than in 2006.
“We achieved such significant results thanks to the progressive marketing policy oriented to satisfying consumers’ needs; to the high quality of the produce and certainly - to the efficient system of multi - channel distribution management”, thinks Vladislav Hitrov, marketing director of UPECO Company.