UPECO Company firmly strengthened its leading position at the Russian repellents’ market. In 2007 Gardex trade mark increased the break – off from its main competitor and got a third of the repellent and insecticides market. 

According to MEMRB Company data, in 2007 Gardex’s share on the basis of cost reached 32%, showing a clear tendency to growth. (In 2006 it was 24%).
“Such precipitate growth is preconditioned by an efficient strategy of Gardex brand development: beside advertising campaign and non-standard actions for customers, our company regularly takes new products out to the market and they get response with customers and raise loyalty to the trade mark, - Vladislav Hitrov, marketing director of UPECO Company says. – One must note a high level of Gardex brand distribution. Great attention is paid to this aspect, that’s why the showing of qualitative and quantitative distribution demonstrates significant growth.”