A precis article on repellents’ and insecticides’ market in Russia is added to Press Center’s Publication Section. The article is published in April issue of Novosti Torgovly journal. 

Vladislav Hitrov, marketing director of UPECO Company, and Natalya Podporina, Gardex TM brand manager, commented the peculiarities of the market and the perspectives of its development as experts. 

“Consumers became very choosy toward products, they carefully survey their composition and make decisions on the basis of the information. There exists a trend to the healthy living, healthy diet, active rest. People began pondering if preparations laid on skin are harmful for their health. Accordingly, such natural components as aloe vera and other vegetant extracts influence consumers’ choice of a protective preparation”, Natalya Podporina tells. 

You can read the full version of “Innovational and Functional” in the Publications Section.