From May,12 to June, 22, 2008 an advertising campaign with the demonstration of a new TV reel about Gardex brand took place in 20 largest Russian cities. 

The concept of this 10 - second story was created by concerted efforts of UPECO’s and Taivas Group advertising agency’s employees. The result was an emotional reel, clearly showing the positioning of the trade mark and the brand’s territory – the NATURE. 

The reel’s creators fully accomplished their tasks. On the basis of a fixed budget a short reel was produced that gathers larger audience during the time set for the reel’s demonstration and gives consumers a clear-cut idea of the Gardex brand as an inalienable attribute of rest alfresco. 

“We worked hard to carry out this advertising campaign, and we sincerely hope that in this season thanks to it more people would be able to make sure on the basis of their own experience that Gardex can ensure maximum comfort of alfresco rest”, Vladislav Hitrov, marketing director of UPECO Company said.