From October, 13 till November, 16, 2008 a new advertising TV reel on Salton brand is being broadcasted by leading Russian federal TV channels – ORT, RTR, TV – 3 and DTV. 

The Salton brand has shown by its tenth anniversary a comical story on prevalent morning situation when people are in a hurry to be in time for work, and do not have a minute for shining shoes. But at the same time everybody wants her or his shoes to shine! If you are in a hurry, Salton is your best helper as “Shoe care is a matter of seconds!” for it. This capacious and laconic slogan reflects a new positioning of the Salton brand. 

This year this UPECO Company’s brand, whose jubilee is being celebrated, for the first time offered Russian consumers not only shoe care of high quality but also a pleasant bonus – the possibility to save personal time. Effective products of a new “Express Care” series created on the basis of unique innovative technologies allow swift and easy shoe care. They ensure that your footwear is in full order and give you an opportunity to make minimum efforts and spend minimum time for it. Thus Salton shoe care products add positive features to everyday life of people, giving them an opportunity to go in for favorite things in their spare time instead of routine shoes shining. 

We offer you to watch Salton’s TV reel and take a detached smiling view to a funny morning story, familiar for many of you!