This year Salamander brand got the honorary title “Trusted Mark 2009” in “Shoe Care and Accessories” category. This was reported by Readers Digest international publishing house which summed up an independent European research on the trade marks having maximum trust of consumers.
The main goal of the research was to mark out companies and brands Europeans trust most and to appreciate them with regard for quality, price and quality ratio, advertising image and understanding of consumer’s needs. This year preference on the basis of these criteria in “Shoe Care and Accessories” category was given namely to our mark – Salamander! The second place got Silver, the third – Kiwi.
The research on consumers’ preferences was conducted in autumn 2008 in 16 European countries: Austria, Belgium, Great Britain, Hungary, Germany, Spain, Netherlands, Poland, Portugal, Russia, Romania, Finland, France, etc. 24 086 people took part in the poll.
Consequently our company got the second “Trusted Mark” award. In 2006 this honorary title got Raptor brand and in 2009 – Salamander brand.