The youngest trade mark of UPECO Company is swiftly moving towards leadership in the most perspective and successfully developing category of electric aroma makers. Upon a balance of National KAI sales monitoring which was conducted by Nielsen in November-December of 2008, last year Deliss’s share of electric aroma makers market grew to 21%! The sales of Deliss electric aroma makers in chain supermarkets grew by almost 2.5 times!
Over slightly more than a year the Deliss trade mark left behind such major transnational brands as Ambi Pur (Sara Lee Company) and Glade (SC Johnson Company). Our young mark has been outrun only by Air Wick brand yet but its share dwindled last year from 73 to 61%.
The Deliss brand continues to actively develop in 2009. “Our aim is to become a brand №1 in the “electric aroma makers” category!, - Ekaterina Wolf, Deliss TM brand-manager said. – Our company has proven not once and not at one market that we want and can create leader brands, that we are excellent professionals! Deliss would not be an exemption!”