Since June, 3 an advertising campaign of Raptor TM began. The new reel will be broadcasted by five channels at once: “The First”, “Russia”, “STS”, “Domashny”, and “MUZ –TV”. For seven weeks TV viewers of Moscow and Moscow region will have the opportunity to enjoy this touching story where a boy tells his mother mysteriously and with amazement, with sincere emotionalism characteristic of children: “Mum, there is a dinosaur under my bed!” 

The development of the brand positioning concept was continued in this reel: Raptor is meant for people! The plot of the 2009 reel is a logical continuation of last year’s advertising reel named “Do Dinosaurs Bite?” from “Domestic Dinosaurs” series. 

“We hope that thanks to our advertising campaign our customers will pay attention to Raptor TM novelties put out by UPECO Company in 2009”, Tatyana Vasilchenko, Raptor TM brand-manager, said. - “Among the novelties of this season there are anti - mosquito fluid and plates of RAPTOR ® BIO series that include natural camomile extract ensuring careful and effective protection against insects, and working on batteries device of RAPTOR ® MOBILE series that safely protects against mosquitoes indoors as well as in the open air for 240 hours”. 

Ten and five minutes Raptor reels remind consumers that it is time to ensure protection against flying insects, and that quality and time tested Raptor produce and the novelties of the season guarantee buyers the whole summer of “quiet sleep without nightmares!”