The Salamander brand has gotten a honorary title of “Trusted Trademark of 2009” ! This title is conferred to companies and brands customers trust most of all! 

Readers Digest international publishing house conducts an annual independent European “Trusted Trademark” survey since 2000. The main goal of the survey is to single out the companies and brands customers trust most of all, and to evaluate them from the point of view of quality, price and quality interrelation, advertising image and understanding of customers’ needs. This year our Salamander brand was given the preference on the basis of all these criteria in the “Shoe care products and accessories” category! 

The survey with the goal to learn customers’ preferences was conducted in 16 European countries : Austria, Belgium, Great Britain, Hungary, Germany, Spain, Netherlands, Poland, Portugal, Russia, Romania, Finland, France, etc. 24.086 people took part in the survey. 

“Trusted Trademark of 2009” ceremony of conferment took place June, 4, 2009.Our company’s representatives – Andrey Semyannikov, Salamander TM brand-manager and Svetlana Askretkova, Salamander TM product-manager, were present at this event and got awards symbolizing the victory in the contest: a diploma and a crystal statuette with “Trusted Trademark of 2009” logotype! 

Our company got this award for the second time. In 2006 our Raptor leader brand was awarded this honorable title, and in 2009 – Salamander brand was.
We congratulate UPECO’s team on a new victory!