Over six months our company has put into the Russian market 19 new products! It is two products more than over the whole last year. Such positive tendency is evidence of the company’s dynamic development, of high professionalism and creativity of UPECO’s team orientated to the turn-out of modern and innovative products of high quality! “Beside planned financial results, the putting of novelties into the market is necessary for us for preserving the leading role and for strengthening of expert position at the FMCG market” – Valentin Korzhov, UPECO Company’s development director said.
Salton brand gratified its consumers by seven novelties! All-season inner soles with microfiber and Aloe Vera extract eliminate the effect of “burning feet”, have antibacterial effect, lessen strain of feet and, absorbing moisture, preserve the form of footwear and the health of feet. Salton damp tissues in no time will give your shoes cleanness and shine. Salton Lady collection of elegant and stylish accessories for ladys’ footwear has become fashionable, bright, positive and really summer time batch. It consists of five products: unique for Russian market inner soles made of gel, with microfiber, pads made of gel to place under feet and under heels, strips made of gel to place under shoe strips and under heels. Amateurs of exclusive high-heeled shoes have long ago appreciated the comfort and ease granted to them by Salton Lady!
Salamander brand, an expert in shoe care, has put out to the Russian market two new products. A special agent for restoration of products made of smooth leather, Salamander Restaurator, will give a new life for your favorite shoes and bags, eliminating scuffs, deep scratches, fissures and other kinds of damage to the leather. Salamander Shoe Deo shoe deodorant with ions of silver will help to protect footwear against bacteria and infection, to eliminate odors and to preserve footwear from within! This new product has a fresh fragrance and gives you the sensation of coolness and ease in the shoes that is especially pleasant in summer days.
Raptor, the leader at the insecticides’ market, achieved an innovative breakthrough presenting this year a new RAPTOR® MOBILE series! You need not to connect this handy and easy in use appliance, working on batteries, to an electricity network. And a compact renewable cartridge guarantees reliable protection for 240 hours! RAPTOR ® MOBILE appliance effectively protects you against mosquitoes indoors and in the open air. Taking into consideration the tendency to the increase of demand for products containing natural ingredients the leader brand has put out RAPTOR ® BIO series – liquid and plates against mosquitoes. The products contain natural chamomile extract which guarantees careful and effective protection against insects for all members of the family!
Our company takes care not only of grown-up customers but also of children. This year Gardex brand has put out spray against mosquitoes with solar protection for children! It protects little amateurs of active rest not only against insects but also against harmful insolation. Convenient packing of the spray allows to lay it on a little darling easily and swiftly! The product may be used for children as young as one and a half years old!
In 2009 Forester TM has put out to the market six new products in the products for barbecue and picnic category. Forester skewer assortment was replenished by a modern high-technology product – a set of skewers in a tube. In the brazier series there appeared a “diplomat” brazier made of carbon steel. Like all other braziers it has a patented frame with stiffening ribs. Thermos, two thermo-cups (350 and 460 ml) and a set of deployable cutlery strengthened “tableware for picnic” category. Besides, Forester modernized two “old” products. Charcoal is now offered with a kindler which allows to fire up coal easily. And a tent thanks to a special impregnation protects not only against the sun but also against rain.
In such a way our company is dynamically developing, putting out to the Russian market more and more novelties! Many of them have no analogues in our country, as they reflect consumer demand typical for more developed markets of foreign countries. We hope that UPECO’s novelties will become leaders of sales, gratifying consumers by effectiveness and high quality, and will afford our company a good profit!