14.01.2010
Deliss – Key on Your Feelings! The First in the Brand’s History Federal TV Campaign Has Begun
On January, 11, 2010 the first in the history of the Deliss brand federal TV campaign has begun. It will be unprecedented by its scale! Millions of TV viewers throughout Russia will watch brilliant and emotional reel of Deliss TM. It wll be broadcasted at nine federal TV channels – ORT, RTR, STS, TV-3, Ren TV, Domashny, Channel 5, Daryal TV, Muz TV. The advertising campaign will last two months - from January, 11 to March, 7 – and will be the guarantee of successful sales of Deliss TM products!
The Deliss’s advertising reel entrances one with the beauty and sensationism of the story where the main emphasis is on the transformation of home and on the creation of enchanting comfort with the help of fascinating Deliss aromas. They fill home with the harmony and comfort, carefree happiness and joy, lively sensationism and romantic mood! The Deliss’s advertising reel invites consumers to key on feelings and to perceive how the atmosphere of their home and their mood are changing.
“This reel was broadcasted in Moscow for the first time in August – September, 2008, and proved effective. The research among the consumers of air refreshers, conducted by All Organic in Moscow in 2008 showed that the great majority of consumers – 79 per cent - liked the Deliss advertisement, - Valeriya Filippova, group brand-manager of UPECO Company, said. – Besides, the TV campaign influenced the sales: during the period while the brand products were being advertised and after that the sales in the region grew many times! The Deliss TM campaign was also successful in the Far East, so it was no coincidence that Far Eastern and Moscow districts were leaders in sales in 2009, as the effect of an advertising campaign is prolonged.
The advertising campaign -2010 of the Deliss TM is being conducted in the period full of bright an emotional holidays – Valentine Day, Fatherland Defeners’ Day, International Woman’s Day. Preparing for the holidays most consumers are planning romantic, elegant and beautiful presents. The collection of fascinating aromas for home will be an excellent present for holidays!
“Taking into consideration all these factors we do not doubt that the advertising campaign will notably influence the sales of the Deliss produce and will become an excellent foundation for the mark’s bright future”, - Valeriya Filippova noted. Today electrical aroma makers, interior aerosols and aromatic sachets are represented in the Deliss collection.
Have successful sales and excellent purchases which can become imposing and very elegant presents!
The Deliss’s advertising reel entrances one with the beauty and sensationism of the story where the main emphasis is on the transformation of home and on the creation of enchanting comfort with the help of fascinating Deliss aromas. They fill home with the harmony and comfort, carefree happiness and joy, lively sensationism and romantic mood! The Deliss’s advertising reel invites consumers to key on feelings and to perceive how the atmosphere of their home and their mood are changing.
“This reel was broadcasted in Moscow for the first time in August – September, 2008, and proved effective. The research among the consumers of air refreshers, conducted by All Organic in Moscow in 2008 showed that the great majority of consumers – 79 per cent - liked the Deliss advertisement, - Valeriya Filippova, group brand-manager of UPECO Company, said. – Besides, the TV campaign influenced the sales: during the period while the brand products were being advertised and after that the sales in the region grew many times! The Deliss TM campaign was also successful in the Far East, so it was no coincidence that Far Eastern and Moscow districts were leaders in sales in 2009, as the effect of an advertising campaign is prolonged.
The advertising campaign -2010 of the Deliss TM is being conducted in the period full of bright an emotional holidays – Valentine Day, Fatherland Defeners’ Day, International Woman’s Day. Preparing for the holidays most consumers are planning romantic, elegant and beautiful presents. The collection of fascinating aromas for home will be an excellent present for holidays!
“Taking into consideration all these factors we do not doubt that the advertising campaign will notably influence the sales of the Deliss produce and will become an excellent foundation for the mark’s bright future”, - Valeriya Filippova noted. Today electrical aroma makers, interior aerosols and aromatic sachets are represented in the Deliss collection.
Have successful sales and excellent purchases which can become imposing and very elegant presents!
