Millions of Russians watched the new TV reel of “Raptor” TM today! This year, for the first time in 13- year history of the brand “Raptor” TM advertising reels will be on air on the federal scale – on 9 channels during 9 weeks! From May,17 to July, 18, 2010 the viewers of TV channels “Pervyi” (“The First”), “Russia”, STS, REN TV, TV-3, “Domashnii” (“Domestic”), DTV, “Channel 5” and “Zvezda” (“The Star”) will have the opportunity to watch the reel of “Raptor” TM.
The plot in the new reel is a logical continuation of the theme of advertising imagery based on the question “Do dinosaurs bite people?” from “Domestic Dinosaurs” series. It is united by a single concept of “Raptor” brand positioning: “Raptor” is meant for people!
This year two versions of reels are represented – a full one - 20 seconds and abbreviated one – 10 seconds! The air time is chosen in programs with high ratings, answering the interests of “Raptor”’s target audience: in serials, fiction films, shows and information programs.
The main emphasis is on “Raptor” TM federal super action of 2010 – promo-set with a new “Raptor” appliance FOR THE PRICE OF THE APPLIANCE ONLY! Buying this set consumers get liquid as a present!
The new appliance has an improved heating element and can use both “Raptor” plates and liquid. A unique design is an authorial work of leading Italian experts in industrial design. High quality and time-tested “Raptor” products quarantee consumers security and are convenient in use!
We wish you pleasant time watching “Raptor” TM reels and “Quiet sleep without mosquitoes”!