In the first six months of 2010 our company introduced into the Russian market 26 novelties, without regard to the new products which had come out in new brand lines – Salton and Deliss! UPECO’s novelties are characterized by improved formulas and perfected packing. Our company puts out on the average four novelties a month! 

Salton brand gladdened consumers by six novelties. Two of them broadened the collection of elegant and stylish lady’s shoes’ accessories, they are the novelties of Salton Lady series. Gel pads for using under pes against slipping make feet stable, prevent callosities’ and clavuses’ formation and slipping of toes in open-toe shoes. Deodorizer for feet with shea oil and silk particles eliminates and prevents a niff, has an antibacterial effect and gives the sensation of freshness to ladies’ feet. Both Salton Lady novelties have a stylish and attractive design. The third Salton’s novelty of 2010 are disposable aromatized insoles which absorb excessive moisture and help feet to remain dry and clean. Three other novelties were improved on the basis of modern trends. All in all, nap brush for shoes and three-purpose brush for articles made of suede, velour and nubuk are now put out in a blister packing, and Salton TM moist napkins which earlier had been meant only for smooth leather, became universal now! They are perfectly suitable for shoes made of different materials: smooth leather, suede and nubuk. All Salton’s novelties are created for our consumers’ comfort, to make shoe care for them a matter of a second! 

Raptor, the leader brand of Russian insecticides’ market, has put out three novelties. Two of them are anti-moth sections with lavender and tangerine scents. Raptor anti-moth section comprises transflutrin, a modern active substance which has high volatility and penetrating capability. It kills moth and its larvae ten times more quickly than any other known active substances. The third novelty is a new multi-purpose Raptor device which forms a part of Raptor complex (the device + liquid for 30 nights). This device has such substantial advantages as aesthetically beautiful appearance, superb ergonomics – authorial development of leading European experts in industrial design – and improved functional component. A new ceramic heating element is used in the Raptor device that ensures swift evaporation of the active substance and effective killing of insects over a few minutes. Raptor’s novelties effectively defend consumers and their favorite goods from the insects. 

Gardex TM, the leader of the repellents’ market, gladdened consumers by three novelties created in view of the modern trend – naturalness and security. This year two sprays against mosquitoes on natural foundation in Family and Baby series were introduced into the market. Family assortment was replenished by a balsam for usage after bites, in the form of a pomade stick. A special balsam’s formulation with chilling and calming effects saves from unpleasant sensations after the bites of mosquitoes and other insects. 

To have good rest in the country help not only Gardex TM novelties, but Forester grille devices as well. In 2010 this leader of devices for shashlik and barbecue cooking introduced three innovative products into the market: a stationary fumitory, a stand for a bonfire in a tube and a grille for vegetables. The grille for baking vegetables in toto is not only Russian but also international innovation! Forester trade mark’s other seven novelties are the products most popular among customers: two kinds of skewers with nickel coating, light grille grates, a brazier and 0,25 liters of the liquid for kindling a fire. They allowed more people to have good rest in the country with Forester TM. In the first six months of 2010 Forester TM has put out ten novelties in all, three of them are unique and innovative at the Russian market. 

This year Deliss TM assortment was replenished by a new Harmony series in which four products are represented: an aerosol for interior, a sachet for bed-clothes, an electrical aroma maker and a removable flacon. Harmony series is characterized by natural fresh aromas. Exquisite and elegant scents of white tea and green apple, lime and cherry, juicy grapes and delicate bamboo will create an exclusive atmosphere of pacation and tranquility, helping to achieve inner harmony. 

We are sure that UPECO’s novelties will make the life of our consumers more comfortable and convenient!