In 2010 the Raptor brand demonstrated again its absolute leadership at the Russian insecticides’ market. According to NielsenKaiNational research conducted in Russia in May-August, 2010, recently Raptor trade mark’s sales volume grows swiftly. In 2008 Raptor TM sales volume in money terms was only 25 per cent, in 2010 it grew to 40 per cent. Meanwhile the sales volumes of Raid, its nearest competitor, are going down. Now Raptor trade mark’s advantage in comparison with Raid is 15 per cent. 

“Cumulative NielsenKaiNational data on trade marks’ sales volumes in the leading Russian trading networks demonstrate positive dynamics of Raptor TM sales’ growth during last three years, - Valeria Filippova, UPECO Company’s group brand manager, said. – The modern trend - an active development of discounter shops – should be noted. Thanks to joint efforts of the company’s Sales and Marketing departments, we were able to introduce our products into networks swiftly and to achieve good results.”
According to Nielsen KAI Discounters research, conducted in May-August, 2010, the sales volume of Raptor TM in money terms grew in discounters over three last years from 13 per cent to 57 per cent. Meanwhile its nearest competitors Raid and Fumitox have negative sales dynamics. 

“The negotiation on introducing our brands’ products into trade networks for the next season will begin in the nearest future, - Valeria Filippova noted. – We hope that Nielsen’s positive data on Raptor trade mark’s sales will help our colleagues from the Sales Department to attain targets set for them and for the company.”