A radio promo is created for the first time in the history of Raptor TM’s development! It is vivid, energetic, cheerful and memorable. The promo is broadcasted on the radio of Belarus which has one of the most dynamically developing markets of the CIS countries. 

Over 14 years Raptor has demonstrated a huge potential and has become an absolute leader at the insecticide markets of Russia and the CIS countries. “The knowledge of the brand is on a very high level, so it is important for us to maintain it not only in Russia and the Ukraine where TV advertising campaigns are traditionally held, but in Belarus as well, Konstantin Petrov, senior Raptor TM’s brand manager, noted. – Radio listeners are offered a novel safe new generation preparation plus a Raptor device, they are also informed about a large action - Raptor TM promo-set’s buying. Buying this set consumers get liquid to use over 30 nights as a present!” 

Radio promo’s duration is 10 and 20 seconds. Brief and full versions of radio plot are broadcasted in prime time on five channels: “Russian Radio”, “Radio Rox”, “Alpha Radio”, “Radio ONT” and “Unistar”. Raptor TM’s advertising campaign is being held in Belarus from May, 19 to June, 12. 

Radio listeners are offered a plot according to which a child recites verse about Raptor: 

“Though it is summer, we are not afraid of Mosquitoes.
We switch on a Raptor device
And sleep securely till morning” 

“Applaud your children instead of slamming down mosquitoes”, Raptor TM’s ad calls, This product creates comfortable conditions for spending time at home and in the open air for all family! 

Raptor. Sleep quiet without mosquitoes!