16.06.2011
Salton Brand Is the Leader of Russian Shoe Care Market!
The Salton brand in commemoration of its 13th anniversary has won a glorious victory – it has become the leader at the Russian shoe care market. According to the data of Nielsen* research conducted in March-April, 2011, Salton brand’s market share is 25,2 per cent in terms of value! This indicator of its nearest competitor – Salamander TM, which was permanent leader at the Russian market for more than ten years, is 24 per cent.
It is worth noting that Salton brand’s market share for the last three years progressively grew in all Russian cities with the population of one or more millions, but maximum growth is seen in Moscow and Saint-Petersburg. According to Nielsen data, Salton’s market share in these two largest Russian cities in spring of 2011 was respectively 27,7 per cent and 24,8 per cent. (Salamander TM’s market shares in Moscow and Saint-Petersburg are 24,3 per cent and 23,6 per cent).
“We managed to get such excellent Salton’s indicators thanks to the support and maximum involvement of Sales Department’s employees in the promotion of Salton shoe care products, - Irina Vorontsova, Salton TM’s group brand manager said. – Over the last year Salton TM’s quality distribution has grown considerably. In the universal marketing the Salton brand has become the self-evident leader with a market share of 26,4 per cent (Salamander TM’s market share in this channel is 15 per cent)”.
The fact that the Salton brand has become the leader at the shoe care market is quite logical for UPECO Company. Most of its trade marks have leading positions in their categories. For example, Raptor and Forester are absolute leaders of the insecticides’ market and goods for picnic and summerhouse market. Gardex TM is one of three leaders of the repellents’ market and Deliss, Deliss Auto and Breesal new brands have already demonstrated swift dynamics of sales at the market of air fresheners and aroma makers and have a great potential of growth. In 2011 Salton has also become UPECO Company’s leader brand!
“We shall do all possible to strengthen Salton brand’s positions not only at the Russian shoe care market but also at the markets of CIS countries”, - Irina Vorontsova, Salton TM’s brand manager, noted with confidence.
We wish the leader brand big sales and new victories!
It is worth noting that Salton brand’s market share for the last three years progressively grew in all Russian cities with the population of one or more millions, but maximum growth is seen in Moscow and Saint-Petersburg. According to Nielsen data, Salton’s market share in these two largest Russian cities in spring of 2011 was respectively 27,7 per cent and 24,8 per cent. (Salamander TM’s market shares in Moscow and Saint-Petersburg are 24,3 per cent and 23,6 per cent).
“We managed to get such excellent Salton’s indicators thanks to the support and maximum involvement of Sales Department’s employees in the promotion of Salton shoe care products, - Irina Vorontsova, Salton TM’s group brand manager said. – Over the last year Salton TM’s quality distribution has grown considerably. In the universal marketing the Salton brand has become the self-evident leader with a market share of 26,4 per cent (Salamander TM’s market share in this channel is 15 per cent)”.
The fact that the Salton brand has become the leader at the shoe care market is quite logical for UPECO Company. Most of its trade marks have leading positions in their categories. For example, Raptor and Forester are absolute leaders of the insecticides’ market and goods for picnic and summerhouse market. Gardex TM is one of three leaders of the repellents’ market and Deliss, Deliss Auto and Breesal new brands have already demonstrated swift dynamics of sales at the market of air fresheners and aroma makers and have a great potential of growth. In 2011 Salton has also become UPECO Company’s leader brand!
“We shall do all possible to strengthen Salton brand’s positions not only at the Russian shoe care market but also at the markets of CIS countries”, - Irina Vorontsova, Salton TM’s brand manager, noted with confidence.
We wish the leader brand big sales and new victories!
