A federal advertising campaign of the Salton TM started this year simultaneously on TV and radio. Earlier the Salton TM concentrated on TV but this year, for the first time in 13 year history of its development, the Salton brand has presented promos for radio listeners. 

Creative, amusing, emotional audio compositions were presented in “ Non -harmful Advice from Salton Shoe Care” series and consist of three promos lasting 30 seconds each. “We searched for an original approach to the creation of an advertising product, we were offered many different concepts, and promos in the style of “Harmful Advice from Grigorii Oster” were chosen. It is proven that a communicative information expressed through rhyme or in a familiar style is memorized by listeners easier and more quickly. During the research to find out consumers’ opinion the promos got high appraisal, Anna Komarova, Salton TM’s brand manager comments. 

The promos of the Salton TM, easy to perceive and exciting positive emotions and smiles are broadcasted by Europe Plus and Russkoye Radio (Russian Radio) from October, 17 to November, 24. Turn on radio on week-days in the morning and in the evening and listen to an amusing story, epilogue of which is the following convincing slogan: Salton. Efficient care and protection of your shoes. 

Vivid and dynamic TV promo of the Salton TM that many TV viewers liked, highly appreciated by numerous consumers, will be broadcasted on federal channels: on the First, REN, TV-3, Fifth Channel, 7TV, STS, DTV and Russia-2 from November, 17 to November, 24. 

“The Salton brand is not only the leader of shoe care products’ market but also the leader in advertising support of a brand among all trade marks of shoe care including Salamander and Kiwi, - Anna Komarova said.- We are sure that the advertising campaign will strengthen Salton’s leading positions and widen the knowledge of the brand”.
Cheerful and interesting radio promos are allocated on this page (on the right) and you can find TV reel here.