In April a new “For Partners” section appeared at the site of the Salton Professional brand. This section is meant for retail networks of shoe marketing and specialized distributors who are engaged in the Salton Professional shoe care products' marketing. 

Salton Professional is oriented to the professional shoe care. Consumers who choose Salton Professional shoe care products always get the flawless result. 

“For Partners” section of the Salton Professional brand site is the source of topical information about market's trends and events, it contains practical advice on raising the efficiency of the shoe business.
 
“On quickly registering at the site our partners will be able to be first to learn about all the trends and news of the market and to take part in the forming of the Salton Professional assortment, – Irina Maklakova, Salton Professional TM’s brand manager said. – The section contains four blocks: “News”, “Shoe Retail: Useful Advice”, “Useful Information”, “Questionnaires and Polls”. The materials presented at the site are updated each week and are meant for the broadening of the outlook of partner companies’ employees and for raising the efficiency of the retail business”.
 
Thus, the Salton Professional TM starts efficient dialogue and information exchange between the brand and partner companies that is certain to lead to mutually advantageous co-operation and durable partnership.