10.10.2012

TM Salton site: meeting modern tendencies!

As a part of a scale TM Salton redesigning and repositioning project the site has gone through significant changes ─ it has become more modern, bright and informative.

The site's sections contain the most popular present-date data: portfolio novelties, the brand's news and many other things.

In the sections "Products" and "How Salton Works" site visitors can get comprehensive information about functionality, effectiveness and reliability of TM Salton products developed with the use of  All-Day-Effect technology based on a unique combination of natural components and effective active ingredients.

Section "Choose Your Product " will help the site's visitors to choose an appropriate product not only for smooth and napped leather shoes care, but also for the trend of this season - shoes made of composite materials. The section "How to Take Care about Shoes" contains care recommendations in the most approachable format.

Convenient functional updates appeared at www.salton.ru pages. Thus, if you are interested in Salton Professional products you can get from the section "Products" to the official site of the subbrand Salton Professional by one click of the mouse. Considering the growth of social nets popularity, a new function has appeared at the site, with the help of which visitors can post a link to TM Salton in their accounts in Facebook, Vkontakte, Odnoklassniki. Telling your friends about effective TM Salton shoes care products has become easy and simple!

"Summing up it can be said that brand redesigning and repositioning project implementation, including brand-site renewal, enables TM Salton to meet the latest demands of the targeted audience and to enforce its positions at the market thanks to this',- Irina Vorontcova, UPECO group brand-manager summarizes.