In the beginning of January we’ve purchased a Polish company GLOBOL POLSKA Sp.z.o.o., which is now a part of the Polish representation office of our company. GLOBOL POLSKA owns such brands as EXPEL and KALKOFF (repellents), which occupy a considerable part of the Polish market. Besides, the company provides a complete package of distributive services - from marketing communications to logistics. The main sphere of interests is insecticides, repellents and household cleaning products.
This step is a part of implementation the strategy of our brands geographic footprint expansion and launch at the European market, - Andrei Flegontov, UPECO commercial director, commented the bargain. - To enter the Polish market we are going to develop and strengthen an existing GLOBOL POLSKA brands portfolio, and also to expand it by own brands introduction. We are sure that GLOBOL POLSKA experience in consumer products distribution and an extensive network of partners throughout whole Poland territory will help us to achieve a considerable part of home market rather quickly.
The contract was signed on January 3.