The first thing that has been changed is the brand logo, which has been unchangeable since 2007. A new solution maintains continuity with previous logos and brand awareness, while a grey shield introduced to the logo intensifies the feeling of protection. The main Raptor symbol - a dinosaur, recognized and loved by consumers, remains unchanged.

TM Raptor package has been changed as well, having become brighter and more informative. Main components of a visual package solution are designed not only to intensify emotional brand awareness, but also to help a consumer in making a quick decision with a help of a wide range of given information:

- a large-sized logo allows to directly define the brand of the product, while the brand awareness simplifies a purchase decision-making;

- the product photo on the front side of the package helps to find a needed product on a shelf quickly. Besides, TM Raptor products are not only effective, but good-looking as well. Designers pay special attention to products appearance, which should please the eye in the process of a daily use.

- a sleeping girl picture attracts attention, gives positive emotions and promises a quite sleep undisturbed by mosquitoes;

- ‘#1 in Russia’ claim proves the brand leadership;

- ‘#1 Mark’ sign on the reverse side of the package shows that Raptor trade mark is the first in Russia not only by a number of sales, but also by consumers loyalty.

- a pictograph shows our product advantages graphically;

- a unite information block, consisting of the product intended use, best before date and the package content data, helping a buyer to spend less time on the information search.

According to the research results, a new TM Raptor design gets ahead of a current design by its attractiveness by 19%.

TM Raptor redesign is one of directions of an integrated business development strategy for 2013, which involves not only the brand awareness development, but also launching new innovative products and strengthening communication with consumers via different channels.

Raptor. Have a good night sleep undisturbed by mosquitoes!