12.04.2013

TM Raptor: addition to the shelf with brand’s awards

─ It was in last December, when we learnt that our brand had been awarded in its category in one of the most prestigious competitions at the FMCG market, - Konstantin Petrov, Raptor brand manager, explains. ─ But it's just now, when we received the prize itself.
The most distinctive feature of the competition is the fact that organizers ask consumers only one open question: 'Do you consider it to be the best?’ and then they list different goods' categories. If some options are missing, people write the names in by themselves. Consequently, these names belong to favourite and first recollected brands. As the result, only real people's choice brands win.

Apart from the award, victory in the competition enables Raptor brand to mark its products with The Number One Brand label.