Such a move can be explained by the fact UPECO company plans to set these two trademarks apart: Deliss – a line of car air fresheners, Breesal – a line of house air fresheners.

Breesal is an actively growing brand of house air fresheners and unpleasant odor absorbers. Nowadays TM Breesal is an evident leader in one of the categories – unpleasant odors absorbers for fridges (a part at the market is 57% in money terms).

It’s wonderful that Breesal mark will be added by another leading brand in its category: a part of our aromatic sachets at the market makes up 68% in money terms. A brand group of the trademark is constantly working at the product quality. That’s why Deliss aromas have been preserved and to increase their persistence plants essential oils have been added to sachets. Breesal team has also carefully approached an issue of a smooth sachet transition from one mark into another not to loose its loyal consumers. Starting from April Deliss sachets will include informative leaflets about sachet transition to the other mark. Besides, a claim reminder ‘Deliss Aromas’ will be present on the package during 6 months from Breesal sachet issue date.

Trademark’s brand group is sure that a transition of favourite aromatic sachets from one mark to the other will be successful, and Breesal will continue developing and satisfying consumers with interesting aromas.