A line of professional shoe care products Salton Professional comes out in a new image from august 2013.

A line of shoe care products and accessories Salton Professional entered Russian shoe care market in October 2010 on the basis of consumer research that showed two types of consumers having principal differences in their approach to shoe care. Salton Professional products are intended for those consumers who pay special attention to shoe care, carefully selecting only the most effective high-quality products.

Salton Professional differs from a standard shoe care line Salton by its extended product range and enhanced recipes and is sold in shoe stores only. In autumn 2013 the sub-brand product is appearing in a new design. Expressive, expert, premium, different from competitors and having something in common with its elder brother, sub-brand Salton Standard, – that’s how consumers wanted to see it.

However, UPECO company didn’t limit itself to the package design change only. A brand-group is working at current products quality improvement and creation of new ones. The first results of work – new products by Salton Professional highly popular with consumers – come into the market this autumn 2013.