TM Salton presents a unique novelty – a sponge for wet shoe cleaning having no equals at the Russian market!

In autumn your shoes require additional care and protection, that’s why with appearance of unfriendly puddles TM Salton gives its consumers a present. In September 2013 the trade mark offers a unique new product – a sponge for shoes wet cleaning that has no equals at the Russian market in the shoe care products category.

A new product is intended for a quick and effective removal of street dirt from the surface of smooth leather shoes and rubber shoes that are a standout in this season fashion.

Investigating its consumers’ opinion, TM Salton is actively using obtained data for new products development. Thus, recent research showed that there is quite a big category of consumers that use materials at hand for shoes cleaning: cleaning rags or sponges for dish washing. However, most of them are unhappy with the care quality, as a dish sponge leaves streaks on shoes, while a rag does not look decent and quickly fails. We have found a solution! ТМ Salton offers a professional alternative to folk options – a sponge for shoes wet cleaning!

A unique three-layer sponge structure, made of specially selected materials, ensures a delicate and qualitative care: it cleans your shoes without any streaks, absorbs moisture and easily removes dirt from shoe soles.

A shoes wet cleaning sponge by TM Salton is noted by a bright, recognizable and informative design that will certainly single it out on shelves for shoe care products and attract buyers’ attention in both shoe stores, and retail shops.