A new TM Salton advertisement video broadcasting started on October 21, 2013 on main federal Russian channels.

How to convince a buyer in the product effectiveness? Right, it should be demonstrated! An independent experiment became the basis of a new TM Salton advertisement video. A huge suede shoe was exposed to different environmental impacts, to which a dweller of any city is exposed daily, over 24 hours. Rain, slush, wind – suede passed through all the tests successfully and thanks to TM Salton shoe cosmetics All-Day-Effect technology preserved its colour and well-kept appearance over 24 hours. All that was recorded by a special camera, while a scene change accelerated mode demonstrated weather conditions and time of the day change, which enabled to make a new TM Salton video look original and different from a common advertisement stream.

- «Salton. All day effect!», such a brand positioning, highlighting a prolonged shoe care was demonstrated in the video, - Maria Zhbanova, TM Salton brand-manager, says. – As we found out during marketing researches, most consumers find suede shoes comfortable, stylish and quite expensive. At the same time a majority of people don’t believe that in severe weather conditions “freak” suede can be protected and its appearance can be preserved.

In our video we proved the contrary: suede is a wonderful and long-wearing material, the most important thing is a proper care. And it’s TM Salton shoe care products that can help in that.

It goes without saying, that a new TV video will help to enlarge an audience of loyal consumers, increase TM Salton brand strength and to preserve leading position at the shoe cosmetics market in a universal distribution channel (hyper/supermarkets, housewares stores, drogeries and bazars).

The advertisement video will be broadcasted from October 21 till November 24, 2013 on TV channels: Pervyi Channel, Rossiya-1, REN-TV, Peterburg-5 kanal, MTV, TV3 and U channel. As well as on youtube: http://www.youtube.com/watch?v=ErvptJkrmA8