The shooting of a new reel about Salton trade mark has become the final stage of the work for its rebranding. It went on the air in last October.
In October a new reel of Salamander trade mark went on air.
On October 3-6 Mosshoes, the 29th International Specialized Exhibition of Footwear, will take place in Moscow.
In addition to victories at two competitions of advertising when the brand got golden and bronze awards, the trade mark reached a new success: according to MemRB Company’s (retail tracking services)* research, Gardex has become the leader of Russian rep
In last August UPECO’s merchandizing service and allocated pre selling department, on the basis of our partner, NTS Gradient 2000 Company, applied in work the Optimum DP trade automation system, worked out by CDC Company.
Patisson Party for UPECO’s clients took place at the Samokat bowling club in late August.
On August 9th the shooting of a new commercial of shoe cosmetics Salamander took place in Moscow. This was the second time in the history of the brand that the commercial was shot in Russia. Export Manager East of MELVO Bernd Kronenburger and Marketing Ma
UPECO celebrated its birthday on July 28th 2006. The company has had this new name for one year. Last year was one of the most important in the company’s history. This year we managed to formulate our ideology – UPECO-Unlimited.