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24.03.2008
GARDEX STRENGTHENED ITS LEADING POSITION AT THE RUSSIAN REPELLENTS’ MARKET

In 2007 Gardex’s share of the market on the basis of cost reached 32%.

20.03.2008
UPECO WON TENDER FOR THE DELIVERY OF RAPTOR AND GARDEX TO DIXIE CHAIN STORE SYSTEM

Since 2008 our company’s brands will be presented in 382 shops of this chain.

20.02.2008
UPECO IN THE MAINSTREAM OF INTERNATIONAL DEVELOPMENT OF LEARNING AND DEVELOPMENT MARKET

On February 14-15, 2008, Damir Nigmatyanov, the Chief of the learning and development department of UPECO Company, made a report at the “System of Learning and Development: Current State and Topical Tendencies” Conference.

13.02.2008
WHY UPECO COMPANY USES THE “INTELLECTUAL KARAOKE”?

Damir Nigmatyanov, the Chief of UPECO’s learning and development department, tells why UPECO Company inculcated employees’ self improvement program named Pecha-Kucha (“intellectual karaoke) and what are the results of this innovation.

12.02.2008
UPECO COMPANY PROLONGED THE COOPERATION TREATY WITH MOVIE AGENCY

During 2007 MOVIE advertising agency rendered service to UPECO Company in placing advertisements of its brands

30.01.2008
IN 2007 RAPTOR AND GARDEX BRANDS ARE AGAIN RECOGNIZED THE LEADERS OF THE MARKET

RAPTOR brand’s share of the market rose to 27,5%, the share of Gardex – to 30%.

15.01.2008
THE SUCCESS OF ADVERTISING CAMPAIGNS DEPENDS GREATLY ON MYSTIC LUCK FACTOR, VALENTIN KORZHOV SAID TO THE INDUSTRIYA REKLAMY (ADVERTISING INDUSTRY) JOURNAL

In the article named “Esoteric Business” Korzhov, development director of UPECO Company, tells about peculiarities of clients’ relations with different advertising market’s participants.

17.12.2007
A REVIEW OF SHOE CARE PRODUCTS’ MARKET IS PUBLISHED IN NOVOSTI TORGOVLI (THE TRADE NEWS) JOURNAL

Which companies under which brands manufacture the most innovational, efficient and ecologically safe shoe care products – read about it in the analytical review of the domestic shoe care products’ market.

14.12.2007
MARKETING DIRECTOR VLADISLAV HITROV DISCLOSED THE SECRETS OF UPECO COMPANY’S SUCCESS IN COMPETITION WITH THE GIANTS OF THE MARKET

Capturing the hearts of customers our company successfully competes with the “sharks” of world business! How does it come off? The answer to this question you will find in the article named “ Flitter Like a Butterfly, Sting Like a Bee” published in The Ma

29.11.2007
THE FILM ABOUT UPECO COMPANY PARTICIPATED IN THE BRANDFILM CONTEST OF CORPORATE CINEMA

The film about our company named “UPECO’s Path: 12 Years of Creation and Development” participated in the Brandfilm first Russian contest of corporate cinema that took place in Moscow in November this year.